The method of IBE reputation scoring
February 5th, 2012 | 
Author: S.V. Gorin,
Cand. Econ. Sci., editor-in-chief (119619, Russia, Moscow, box 562; e-mail: svgorin@mail.ru)
А.V. Pavlov,
independent expert (e-mail: independent_expert@scientist.com)
Abstract. A method for scoring reputation, based on the theory of entropy is proposed. The method is approved to score the reputation of Russian IBEs. An inference is drawn that it is possible to applicate extensively the method for scoring the reputation of companies in various sectors.
Introduction.
The matters of IBE reputation assessment is considered in Fombrun C., Dortok A., McDonald M[1] scholarly works. Critical analysis of the methods for business reputation assessment, published by one of the authors heretofore[2] testified to the fact that many of them (assessed by the procedure of the Brand Finance, a method of assessment in via the multiplier M, option method of assessment) are unable to be used in praesenti to assess the business reputation of Russian IBEs following the immature stockmarket and protection of the information on the sales of companies. That is how come, under the conditions of exchange relations in Russia, the most commonly encountered methods of assessment of corporate reputation are indirect, featuring low closeness closedown in estimation and poor information content, which, inter alia, include: news ratings, which take into account the number of mentions in the media world, comparative analysis of advertising volume placed; survey of target groups; calculation of the corporate reputation of a company on the basis of a windowed point estimate of current financial and economic performance of a company; rating score, ordered estimate, et al.
To assess IBE business reputation more qualitatively an alternative methodological approach, founded upon a unified quantitative measurement of aggregate municipal assessment on the company (appraisal object) is needed.
Posted in 
Principles and factors of corporate reputation management
S.V. Gorin,
Cand. Econ. Sci., editor-in-chief
А.V. Pavlov,
independent expert
Introduction.
The theoretical foundation for the process of corporate reputation management within the scope of reputiology represents a single set of special guidelines that have not yet been developed, versus broad principles of production management and setup. The principles of corporate reputation management should be scientifically well-founded basic assumptions which serve as the basis for good management.
With the aim of determining the principles of corporate reputation management, broad principles of management are worth investigating. There are two approaches while defining the role of principles touching upon any matter. Some scientists argue that all, but not less than all principles must be met al. the system is out of operation or the principles defined incorrectly. Others take up the position that observance of all the principles is unessential. James Smith being related to the latest observed the following re the principles of taxation by Adam Smith: «This is the perfect distribution, in common with the other principles of perfection is impossible to put exactly into practice, but any empirical research prima facie should rely upon knowing the ideal»[1].
From our point of view, it is required to support the contemplation that all principles of management need to be met. In the literature it is often overlooked.Sometimes the term “principle” is replaced by the notion of “opportunity”, “condition”, etc. Igr.,if any of management principles fails to be met, from a theoretical point of view, on our end it is reasonable to suppose that management is whatsoever absent.. That is how come determination of the principles of corporate reputation management represents an important theoretical problem. The principles in question should be objective and not depend on the subjective desires.
Principles are used to identify objectives, formulate a strategy and arrange conditions of running organizations effectively. They must be supported by the laws of the dialectic generalizing the global economic experience. Significant alterations in economic climate of any country, switch to a further reach fill theory and practice with an updated content. Evolution perfects the language of science, its terminology p. the principles which different AA interpret differently[2]. To create a positive corporate reputation, we should base ourselves upon broad and domain principles.
Credit reputation of Russian companies: formation and use in the world financial crisis conditions
S.V. Gorin,
Cand. Econ. Sci., editor-in-chief
А.V. Pavlov,
independent expert
Introduction
A credit status of a company is determined by a number of different factors (by accuracy while processing operations on credits received heretofore (credit reputation); by current circumstance and the possibilities of its change; by the possibility of conscripting cash in banks and on hand et alii). In the world financial crisis conditions credit surveillance of Russian companies practice on a wide scale the rule of six «C»:
- character – corporate reputation, responsibility, and preparation to acquit obligations
incurred;
- сарасity – possibility to pay back a loan obtained at the expense of current inpayments or sale of assets;
- сарital – value and structure of the stockholder equity of a company;
- соllаtеrаl – types and value of assets, offered in capacity of pledge when receiving a credit;
- conditions – economic conjuncture and other externalities, able to have a ripple effect over a state of a mutuary;
- control – control over expenditure, collateral-to-obligation ratio, dynamics of stocks values, management quality, the body of accountant’s report, latest modifications in statutory accounting.
Credit reputation is an important constituent of corporate reputation. It is of crucial importance, that, as opposed to an individual, a company is a legal entity incorporated, i.e. judicial fiction. According to laws and regulations of Russia a company cannot have honor, dignity or moral distress on the occasion of its disrepute. Primary objective of any company is deriving of profit, thus formation and usage of credit reputation (credit reputation management), from the standpoint of business, targeted at acquisition of even more gain, which can be generated resulting from such management.
The specific character of credit reputation means, that it is formed only in case, a company acts as a mutuary (raises a credit). As a practical matter the companies attributed to the Financial Industry of economy commercial banks, insurance companies, and investment funds) act as a mutuary more often, thus, e.g., banking credit reputation represents an object of careful attention paid by the partners and the Central Bank.
